Strategy Media |

SUCCESS STARTS WITH STRATEGY

Strategy Media is more than just a media agency. We work closely with our clients to develop media strategies that will deliver qualified leads and measurable results, providing integration across both online and offline platforms to maximize media performance.

MEDIA RESEARCH
CONSUMER PROFILE & INSIGHT DEVELOPMENT
MEDIA STRATEGY & TACTICS
MEDIA NEGOTIATIONS

PRE AND POST CAMPAIGN ANALYSIS
DIGITAL MARKETING
B2B CAMPAIGNS
DIRECT RESPONSE CAMPAIGNS (OFFLINE & ONLINE)

EXPERIENTIAL & GUERILLA MARKETING
LEAD GENERATION
INTERNATIONAL PLANNING & PLACEMENT
DIRECT MARKETING

In today’s over-communicated society, the tried and true methods of media may no longer cut
through the clutter. Consumers receive their information through multitudes of sources.
Opinions are created in seconds and brand loyalty is harder than ever to maintain. While
technology has done wonders to empower individuals, it has also fragmented the marketplace
into niche audiences. Now, more than ever, it is critical for your organization to have someone
to guide you through the diverse array of media options and opportunities so that you will be heard
above the noise.
Strategy Media believes in integrated, multi-channel campaigns designed to blend traditional
and online media that will deliver a relevant, impactful message directly to your target audience.
Partnering with us ensures you are working with an agency who understands your needs and
helps you connect with your target audience in the most efficient means possible. We utilize
consumer insights, analytics and advanced audience targeting to reach the right audience in
the right environments with the right message. Our years of experience and long-standing
relationships in the industry have also allowed us to concentrate on creating Media Efficiencies
for all of our clients. We obsessively focus our energy on finding the best methods to get your
message out to the right audience at the most cost-effective prices – decisively below what you
would purchase elsewhere or on your own. You’ll feel a true sense of confidence in our ability
to save you time and money.
We also pride ourselves on personalized attention and service given to all our clients enabling
them to work directly with the team that is creating ideas and strategies for their brands. You
can rest easy knowing you are working with a senior team who is available to you 24/7 and
who will remain your team for ALL of your needs. Our client-centric approach is focused on the
needs of our brands and the effective research, negotiation, placement and evaluation of each
and every campaign, large or small.

In today’s over-communicated society, the tried and true methods of media may no longer cut
through the clutter. Consumers receive their information through multitudes of sources.
Opinions are created in seconds and brand loyalty is harder than ever to maintain. While
technology has done wonders to empower individuals, it has also fragmented the marketplace
into niche audiences. Now, more than ever, it is critical for your organization to have someone
to guide you through the diverse array of media options and opportunities so that you will be heard
above the noise.
Strategy Media believes in integrated, multi-channel campaigns designed to blend traditional
and online media that will deliver a relevant, impactful message directly to your target audience.
Partnering with us ensures you are working with an agency who understands your needs and
helps you connect with your target audience in the most efficient means possible. We utilize
consumer insights, analytics and advanced audience targeting to reach the right audience in
the right environments with the right message. Our years of experience and long-standing
relationships in the industry have also allowed us to concentrate on creating Media Efficiencies
for all of our clients. We obsessively focus our energy on finding the best methods to get your
message out to the right audience at the most cost-effective prices – decisively below what you
would purchase elsewhere or on your own. You’ll feel a true sense of confidence in our ability
to save you time and money.
We also pride ourselves on personalized attention and service given to all our clients enabling
them to work directly with the team that is creating ideas and strategies for their brands. You
can rest easy knowing you are working with a senior team who is available to you 24/7 and
who will remain your team for ALL of your needs. Our client-centric approach is focused on the
needs of our brands and the effective research, negotiation, placement and evaluation of each
and every campaign, large or small.

MEDIA SERVICES

Research. Plan. Execute.

At Strategy Media, we dedicate all of our time and resources into helping you attain your marketing objectives and sales goals. We create custom, impactful media plans for our clients based on research, audience insights, historical data and analysis of media consumption habits always utilizing the most cost-effective ways to reach your audience.

Research

Utilizing key industry trends, primary/secondary market and media research tools, we can help you understand your consumers, identify and define key and niche target markets, and evaluate your competitive landscape.

Media Planning

We pride ourselves on our in-depth knowledge of both traditional and digital media at the local, regional, national and international levels. Strategic thinking applies to everything we do and is the basis of our success. Our media programs are developed based on consumer research, audience insights, big data analysis, historical data and analyzing audience media usage patterns.

Media Buying

At Strategy Media, the buying stage is crucial. We pride ourselves on negotiating the best possible rates by leveraging our volume of buying power and extensive media relationships, always looking for innovative ways to reduce costs further and create unique advertising opportunities for our brands.

DIGITAL SERVICES

Strategy Media can develop a robust digital footprint for your brand designed to drive exposure, brand recognition and ultimately generate qualified leads to your website. Our team specializes in all forms of digital marketing including display, online video, mobile, native advertising, paid search, search engine optimization, social media, content marketing, email marketing and emerging platforms. Our campaigns are results-driven and we deliver advanced site analytics services to provide marketing insights based on site traffic and online behavior patterns.

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Online Media Buying

Strategy Media uses data-based digital marketing solutions to execute customized Online Media Campaigns to reach your target audiences and accomplish your marketing goals.

Social Media Strategy & Execution

Social Media has become the number one strategy for reaching your customers on a personal level. In fact, searching a social media page for company and product information before visiting a website is standard practice today.

Reporting

Our ROI-driven model means we have a strong commitment to tracking and analytics. Every digital program we execute contains a measurement component. This helps us to identify new trends, evaluate new programs and ultimately fine tune our strategies.

Paid Search

Paid Search refers to the paid ad placements on search engines. Paid tactics are a great way to garner relevant and qualified traffic for your site. Strategy Media will manage your paid search campaign daily to optimize performance while helping you capture a relevant market share.

Email Marketing

Think e-mail marketing is dead? Think again. Long gone is the old, “spray and pray” approach. Today, email marketing has stepped up its game. When executed alongside other tactics, email marketing is a cost-effective strategy for sparking your brand’s awareness and delivering your message directly to your customers’ personal inbox and mobile devices.

Search Engine Optimization

SEO is the process of taking steps to improve a website’s rank in the Search Engine Results Page with the goal of increasing your visibility within the top search engines. It includes on-site elements such as a keyword strategy to weave throughout site copy and the backend of each page, site maps, tags and other elements that give search engines information about the site and enable them to crawl through the site and index it.

Mobile Marketing

4.3 billion consumers will own a mobile phone by the end of the year with 250.6 million of those users in the U.S. (that’s 91% of adults). More than half of these are smartphones on which people consume a wide range of content. In fact, as many as a third of Internet users rely on the phone as their primary Internet access tool.

PORTFOLIO OF OUR CLIENTS

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five

lefrak

one-world

maret-direct

encore

houlihan

Insureon_Logo

fortuneNew

hfz

jade

residences

ritz-carl

shore-club

brickell

vero

LBH

amp

lennar02

pmw

ritz-sunny

OUR CAMPAIGNS IN ACTION

Coming Soon

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INTERNATIONAL

Strategy Media purchases media all over the world with focus in Canada, Latin America, Asia, the Middle East and Europe. We specialize in global media research, planning and placement services that concentrate on each local country as a domestic agency in that respective market to service our national and international clients. We have strong partnerships with key global media groups and a deep understanding of multi-media international platforms. Our regional affiliates in various regions such as Europe, Asia, Middle East, Latin America, Mexico and Africa provide local access needed for all of our clients’ global media needs. We leverage these relationships and our media volume to get our clients the most competitive rates. We will help you navigate the constant evolving media landscape in each country to identify which media sources and mediums make the most sense for your target audiences.

Check out some of our international campaigns for various clients.