Success Starts With Strategy
Strategy Media is more than just a media agency. We work closely with our clients to develop innovative media strategies based on your goals and target audiences to maximize performance and ROI. We leverage our technological savviness to reach audiences across multiple touchpoints creating media plans that evolve with the changing media environment. We also employ best practices in everything we do to measure results along the way and make decisions that we can quantify to help drive media efficiencies for every brand’s budget.
We're global media experts who care about results.
We bring you large agency experience with small agency attention.
We build impactful media strategies to maximize ROI.
Our Approach
At Strategy Media, we dedicate all of our time and resources into helping you attain your marketing objectives and sales goals. We create custom, impactful media plans for our clients based on research, audience insights, historical data and analysis of media consumption habits always utilizing the most cost-effective ways to reach your audience.
DIGITAL
With our team of experienced media professionals and cutting-edge reporting tools, we offer a complete suite of digital advertising solutions that will allow us to develop a comprehensive digital footprint designed to drive exposure, brand recognition, and ultimately drive qualified leads to your website. We specialize in all forms of digital marketing including Display, Programmatic, SEM, SEO, Paid Social, Native Advertising, Advanced TV (CTV/OTT, Addressable & Programmatic Linear TV), Streaming Audio, Influencer marketing, Email campaigns, Database Marketing and Emerging platforms.
Our innovative reporting and analytics platform translates raw data into insightful information to drive effective strategies and maximize ROI. Our campaigns are results-driven and we deliver advanced analytics and performance metrics to provide insights based on user engagement & activity enabling us to look at trends and the big picture. We focus on the conversion metrics that matter the most and optimize campaigns to deliver traffic and leads based on utilizing best practices for tracking & measurement, creative messaging and landing page/web site user experience.
Programmatic Advertising
We can reach your ideal consumers with sophisticated targeting across display, mobile, video, audio, connected TV, email and native via our programmatic platform with access to over 60,000+ sites/apps and more than 25,000 audience segments. Our data-driven campaigns can target granular audience segments based on demographics, interests, purchase intent, life stages/life events, financial/wealth attributes and much more. Gain access to premium publisher inventory, ad units, and placements through our platform’s Private Marketplace (PMP) deals. Other tactics include Contextual Targeting, Hyperlocal Geofencing, Location-based Retargeting, Footfall Attribution and Lookalike Modeling.
Paid Social
We offer customized social media campaigns to connect your brand and messaging to your desired target market across platforms such as Facebook, Instagram, LinkedIn, Snapchat, Pinterest and TikTok. Our comprehensive social ad strategies leverage the latest tools and technology for ongoing optimizations utilizing Custom and Lookalike audiences along with engaging creative to ensure you are targeting the right audience on the right social platforms.
Reporting & Analytics
Our ROI-driven model means we have a strong commitment to tracking and analytics. We will provide customized performance metrics through advanced measurement platforms that will analyze and evaluate performance for your campaigns to help us optimize, identify trends and finetune our strategies. This process ensures that our efforts are always focused on the initiatives that are generating the best results. We then share this information with our clients by providing access to real-time, dynamic results in our Google Data Studio dashboards.
Paid Search
Our certified paid search experts will conduct rigorous keyword research, ad copy development, landing page optimization, A/B testing, and ongoing optimizations to drive more traffic and leads over time. As a Google Premier Partner, we are provided access to the latest betas that will bring your paid search campaigns to the leading edge of optimization.
Email Marketing
Strategy Media can drive more traffic and leads to your website with a customized email marketing strategy. We can manage a one-time or automated drip campaign targeting individuals who have shown interest in your brand, effectively relay incentives, highlighting features and benefits of your product or service and assist them in making an informed decision. We can also help you identify and find new audiences with an Email Prospecting campaign targeting segments based on demographics, lifestyle attributes, purchase intent and geography.
SEO
Search Engine Optimization is constantly evolving and our experts will set the technical foundation needed for long term SEO success. We will review your existing web site in its entirety focusing on UX/UI enhancements to ensure that the web site is optimized for a strong user experience. We then implement robust techniques throughout your website to improve organic rankings with the goal of establishing a solid baseline for measurement by incorporating all SEO best practices, while also utilizing tools to succeed on an ongoing basis.
Connected TV/OTT
Connected TV allows you to reach the growing number of cord cutters that consume live and on-demand video content across multiple devices such as smart TVs, gaming consoles and streaming devices. Strategy Media leverages the benefits of CTV to reach your target audiences across premium OTT inventory with precise targeting through layering in audience targeting parameters such as demographics, geolocation, intent, and lifestyle attributes.
Other
Strategy Media has other comprehensive digital offerings that run the gamut from Influencer Marketing to Streaming Audio/Podcasts, IP Targeting, Database Marketing, Customer Segmentation and Emerging platforms. We are always evaluating new ad tech and media platforms in order to provide our clients with the latest technologies.
We are proud to have worked with a diverse portfolio of brands that span across the nation.
