Planning & Buying

We pride ourselves on our in-depth knowledge of both traditional and digital media at the local, regional, national and international levels. Strategic thinking applies to everything we do and is the basis of our success. Our media programs are developed based on consumer research, audience insights, historical data and analyzing audience media usage patterns. We will help you define and select the appropriate channels to achieve your marketing objectives by evaluating multiple factors including demographics, geography, and psychographics related to your target audience segments. Our collaborative approach and high level of personalized service ensure that you get a plan that succeeds and an experienced team you can trust.

We take a holistic approach to media buying that optimizes our clients’ budgets to reach their target audiences in the most efficient manner possible. We focus on negotiating the best possible rates by leveraging our volume of buying power and extensive media relationships, always looking for innovative ways to reduce costs further, secure added value and create unique advertising opportunities for our brands.